The Holmes of Crisis: Magnifying Theranos’ Demise

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When corporations are in times of crisis, famed Public Relations Executive, Leonard Saffir once said, “In crisis management, be quick with the facts and slow with the blame.” Unfortunately for Theranos, that was not the case.

The disgraced blood diagnostic company was always shrouded in secrecy and was never transparent about how their products worked, which ultimately led to its demise. Their strategy was to be not be transparent about their products and fabricate lies to shareholders, in order to invest in their start-up.

Through the lens of crisis communication management, Theranos has failed to mitigate its crisis.

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